Miss Universe Canada

Alexandra Zanela


Hometown:
Toronto, ON

Occupation: Entrepreneur

Alexandra Zanela is a model and entrepreneur whose world has always revolved around beauty, not as something superficial, but as transformation, confidence, and self-expression. With advanced graduate studies in art, science, emotional intelligence, and leadership, she has built her life around one central belief: that creativity and research, often kept apart, become most powerful when brought together. Her fascination with beauty eventually led her to Korean skincare, captivated by its innovative, artistic, and deeply intentional approach, where skincare is not simply cosmetic but ritual, care, culture, and identity all at once.

What began as a passion for beauty, travel, fashion, and culture grew into an Instagram following of nearly half a million people, teaching her the true power of influence and connection. As a model, Alexandra learned beauty from the front of the camera; as an entrepreneur with an analytical background, she came to understand it from behind the scenes. Merging these two perspectives, the artistic and the scientific, became the foundation for Sebastian Seoul, a brand built on the idea that beauty can be intelligent, intentional, and emotionally meaningful.

For Alexandra, Miss Universe Canada feels deeply aligned with this journey. The platform celebrates women who use their voices to advocate for change, challenge stereotypes, and inspire others, values that reflect her own mission. Women are so often taught to choose between being intelligent or beautiful, ambitious or feminine, creative or analytical, but Alexandra believes they should never have to choose. Through Sebastian Seoul and her broader platform, she hopes to share a vision of beauty where science and artistry coexist, confidence is cultivated, and women feel empowered to become fully, unapologetically themselves.


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Q&A

 

What are your interests and what do you enjoy doing the most?

My interests live where art meets science. I am a psychology scholar and researcher fascinated by emotional intelligence and leadership, and I am equally drawn to beauty, aesthetics, and design. To me they are the same inquiry from two directions, because beauty is structured and intuitive at once, whether you are studying the science of skin or the psychology of confidence. I seek out rooms that stretch how I think, from global forums like the World Economic Forum and Milken Institute, leadership summits to innovation and beauty events.

What I enjoy most is creating spaces where people feel inspired and seen. Outside my work, I stay active, travel, play golf, host gatherings, and rarely miss an orchestral performance. I am drawn to the same thing everywhere: beauty that moves people, not just beauty that is looked at.

List any special training you have had (music, art, drama, dance, etc.)

  • Music – Playing piano

In what sports, if any, have you participated?

  • Golf

Name one person, other than your parents, who has had the most influence on your life. Why?

The greatest influence on my life has been my ideal self, the woman I am always working to become. I know that sounds unconventional, but it is the most honest answer I can give. I have never looked for someone else to model my life on. Instead, I hold a clear vision of who I want to be: disciplined, compassionate, courageous, and fully aligned with her purpose. When I face a hard decision, I ask what she would do, and I move toward her.

This comes directly from what I believe about human potential. I believe in self actualization, the idea that our deepest motivation is to become the fullest version of ourselves. That vision has carried me through moments that demanded resilience and self belief, and it keeps me honest, because becoming her is not about reinvention. It is about integration, bringing every part of myself into one space instead of choosing between them.

What is your proudest personal accomplishment (other than participating in this pageant)?

My proudest accomplishment is quieter than any title. It is learning to move through fear and self-doubt rather than waiting for them to disappear. I spent years on linear, expected paths, academically and professionally, and my most formative growth came when I stepped off them and built something of my own.

I am also proud to represent Canada internationally, becoming the first Canadian to win Miss Global Asian and going on to compete at MGI All Stars first edition recently in Thailand. Being recognized with the Best Interview Award as Miss Global Asian meant the most, because it was proof that the years I spent understanding people translate into how I connect under pressure.

What is the most interesting or unique thing that has ever happened to you and/or what is the most interesting thing about you?

I bridge worlds that are usually kept apart. I am a psychology researcher and a beauty entrepreneur, someone who studies leadership and emotional intelligence by day and builds in the beauty industry with the same mind. That work has taken me into serious rooms, including a forum at the United Nations in Geneva that I was competitively selected to attend, where I saw how much emotional intelligence shapes leadership at the highest levels.

I believe beauty is both science and art. Outwardly, there is biology: symmetry, proportion, the chemistry of skincare. Inwardly, there is awareness: how we understand ourselves and read others.

That is why my work runs on two pillars. Sebastian Seoul, my Korean beauty brand, is the outer expression, where dermatological science meets ritual and artistry. EQx, my emotional intelligence platform, is the inner one: workshops and programs that help young women build the self awareness, confidence, and leadership skills they are rarely taught. Same philosophy, two surfaces: the skin and the self.

What is your career ambition and what are you doing or plan to do to accomplish that goal?

My ambition is to prove that beauty and intelligence were never opposites, and to build at their intersection. I want emotional intelligence and psychology taken seriously, not as buzzwords but as a foundation for how women lead, create, and see themselves. It is a conviction I have carried from research into the real world, including a forum I was selected to attend at the United Nations in Geneva.

I am doing it on two fronts. Through Sebastian Seoul, I bring the science and artistry of Korean beauty to women as something intentional, not superficial. Through EQx, I run workshops and programs that teach young women emotional intelligence, confidence, and leadership, the skills that shape how a young woman values herself and steps into a room.

One works on how women present to the world, the other on who they become. Together they are the same mission: beauty, inside and out.

What would be your “dream job” in life?

My dream is to lead my own companies while becoming a trusted voice, a thought leader who makes emotional intelligence and self worth part of how the world talks about beauty and leadership. For a long time I imagined becoming a professor, and I may return to teaching one day. But I did not want insight to live in an ivory tower. I wanted it to reach real people making real decisions.

So my dream job is impact across both pillars: building brands that help women feel confident on the outside, and platforms that help them grow on the inside, proving women never have to choose between intellect and beauty, ambition and femininity.

Describe where you were raised and what your childhood was like.

I was raised on strong family values, a real work ethic, and the understanding that you earn what you have. Discipline, respect, and resilience were expectations, not slogans. That foundation shaped my ambition, my independence, and my gratitude for every opportunity.

It also taught me the lesson I build everything on: confidence is not handed to you. You build it through experience, perseverance, and the courage to keep becoming better. I carry the Canadian values I grew up around, fairness, inclusivity, and social responsibility, wherever I go.

List any interesting or unusual jobs you may have had.

In high school I worked as a banquet server, often at weddings, constantly surrounded by people celebrating love, family, and life’s biggest moments. It taught me service, professionalism, and an eye for detail, and gave me an early appreciation for how presentation and emotion combine to make a moment meaningful. In hindsight, it was my first lesson in the psychology of beauty: how the way something is crafted makes people feel.

List any volunteering you have done.

During university I volunteered with the Canadian Mental Health Association and several crisis hotlines, supporting people through their most vulnerable moments. As a psychology student, that work shaped me deeply. It taught me empathy, active listening, and how much steadiness one calm voice can offer.

I also volunteered with children with autism, which taught me patience and the importance of meeting people the way they need to be met, and through it I learned some sign language. Those experiences are part of why emotional intelligence became my life’s work, because I have seen up close how much it matters when someone truly understands you.

What is your most unusual talent?

My most unusual talent is seeing potential in people. Between my background in psychology and my intuition, I tend to understand people quickly, not just who they are, but who they could become.

I notice strengths people have not named in themselves yet. That has helped me connect, lead, and bring out the best in others, and it is the instinct behind everything I build. I believe in self-actualization, that most people are closer to their best self than they realize, and sometimes they just need someone to reflect it back.

Where is the most interesting place you have been to?

The most interesting place I have been is not only a location on a map, but a moment in time: the point of transformation. I have travelled to over 30 countries, often alone and without a fixed plan, and each place has taught me something about people, culture, beauty, and perspective.

Still, the most revealing places have often been the inner crossroads, the moments that ask you to decide who you are becoming. Those moments teach you what you value, who you trust, and what kind of woman you want to be. They are rarely comfortable, but they are where strength, wisdom, and self-alignment are built.

That is also why I love travelling without a blueprint. The unfamiliar has a way of humbling you, expanding you, and showing you parts of yourself you may never have discovered otherwise.

What do you hope to be doing in ten years?

In 10 years, I see myself leading brands and platforms that outlast and extend beyond me, with both pillars fully realized: Sebastian Seoul shaping how women experience beauty on the outside, and EQx grown into a recognized program that has equipped a generation of young women with emotional intelligence, confidence, and leadership.

Success alone is not the goal. Purpose is. I want to keep growing as a woman and a leader, and to be a trusted voice for self worth, emotional intelligence, and possibility, especially for young women who feel there is more available to them than their circumstances allow.

Is there anything you would like to add that we haven’t asked?

Beauty has always been central to who I am, but never in a superficial way. I see beauty as both science and art, the structured and the intuitive, the skin and the self. It is the thread connecting my research, my brand, my platform, and my time on stage.

That is why Miss Universe Canada feels so deeply aligned with my path. It brings together my background in psychology, my work as an entrepreneur, my experience representing Canada internationally, and my mission to help women feel confident, seen, and understood.

To me, Miss Universe is not only about glamour. It is about presence, intelligence, kindness, discipline, and leadership with purpose. This opportunity represents the integration of everything I am and everything I hope to stand for: beauty with depth, influence with intention, and the belief that a woman never has to choose between being beautiful and being brilliant.