Patricia Seward
Hometown: Vancouver, BC
Occupation: Management Professional
Raised on the coastal landscapes of Port Moody, British Columbia, and Port Morien, Nova Scotia, Patricia Seward’s Italian and Cape Breton roots inspired her lifelong love of culture, storytelling, and languages. A natural linguist, she completed French Immersion throughout her education, studied Spanish, and earned the Swiss Ambassador’s Award for Italian. She graduated with Distinction in Marketing and Operations Management from Simon Fraser University’s Beedie School of Business, where her entrepreneurial drive was recognized with the Adorlee Beauty Undergraduate Scholarship in Business Entrepreneurship. With a strong passion for the arts, Patricia started ballet at age two and earned her Senior Certificate in Cecchetti Ballet, later completing an award-winning acrylic portfolio rooted in modern pop art and fashion – a creative voice that would one day find its fullest expression in her life’s work.
While pursuing her studies in Luxury Fashion at Bocconi University in Milan, a single statistic changed everything: the fashion industry produces more greenhouse gas emissions than many international airlines. Patricia returned home determined to act. She launched her fashion blog in 2020 and founded the Future Fashion Initiative in 2022, a project offering sustainable interview styling for job seekers and newcomers. Anchored in the UN Sustainable Development Goals, the Initiative addresses gender equality, climate action, and economic opportunity simultaneously. She is guided by a simple belief: when a woman feels her best, she does her best, which motivated her to launch the Future Fashion Initiative Podcast to reach and inspire a broader audience.
Through her initiative, Patricia has become a Media Spokesperson and Style Champion for Dress for Success Vancouver and Toronto, supporting over 600 women (and counting), styling clients for job interviews, leading a variety of workshops on sustainable fashion, the circular economy, confidence building, and organizing clothing drives. In addition, she has offered workshops for women undergoing cancer treatments with Look Good Feel Better Canada. 85% of her workshop participants have reported increased confidence, and her decade of coast-to-coast advocacy earned her a 2025 Women Empowerment Award Nomination for Global Impact from Rogers Communications. Yet, the work that truly moves her happens in those quiet, transformative moments: watching a woman walk into a styling session with her head down and shoulders heavy with uncertainty, only to walk out standing tall, shoulders back, ready to command the very rooms she once feared.
In her career, she is a dynamic vendor management professional, leading multi-million dollar projects with a focus on corporate strategy, negotiation, and innovation as well as leading measurable impact through national sustainability programs. Her ability to move fluidly between boardroom strategy and grassroots community work is a testament to the versatility and range of modern women. She anchors her life around one guiding question from Sheryl Sandberg: “What would you do if you weren’t afraid?” Her answer is the life she leads today.
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What are your interests and what do you enjoy doing the most?
From a very young age, fashion has been my form of self-expression. It began with the joy of picking out my own preschool outfits and creating miniature collections for my Barbies, which quickly evolved into a passion for sketching endless dress designs. By the time I reached high school, I taught myself to sew, transforming those flat sketches into three-dimensional art.
The defining moment of my creative journey happened in Grade 12, when a teal-blue dress I designed and sewed from scratch walked down a real runway. Seeing that vision come to life was an exhilarating feeling. It was the exact moment I realized the power of taking an abstract idea, nurturing it with hard work, and sharing it with the world. For me, fashion isn’t just about the clothes, it’s about the confidence, storytelling, and identity woven into every stitch.
List any special training you have had (music, art, drama, dance, etc.)
I have always navigated the world as both a creative and an analytical thinker. On the analytical side, I hold a Bachelor of Business Administration Degree and on the creative side, I completed rigorous visual arts training at the Wiseman School of Art, where I specialized in acrylic painting and developed a comprehensive art portfolio.
These two seemingly diverse worlds perfectly intersect in my career. My favorite area of study was consumer behavior, which bridges the data-driven logic of marketing with the psychology and emotional intuition of art. Understanding why people connect with certain visuals and ideas has allowed me to collaborate well with marketing agencies and understand the consumer mindset. This training has taught me that true innovation happens at the intersection of structure and imagination.
In what sports, if any, have you participated?
Growing up, movement was a foundational part of my life. I explored a wide range of athletic pursuits, from the explosive energy of track and field, competing in high jump and 100-meter sprints, to ice skating, Irish dancing, cheerleading, and jazz. However, what truly captured my heart was Cecchetti ballet, which I practiced from the age of two.
Ballet became my ultimate masterclass in elegance, discipline, and determination. I vividly remember a pivotal moment during a rigorous Cecchetti exam where I felt entirely overwhelmed and was convinced I had failed. Receiving the results and realizing I had actually passed with merit was a profound lesson; it taught me the power of showing up, trusting my preparation, and pushing through self-doubt. I went on to achieve my Senior Certificate in Cecchetti ballet. Inspired by timeless romantic ballet productions like Giselle, ballet remains the art form that taught me how to combine physical strength with the beauty of storytelling.
Name one person, other than your parents, who has had the most influence on your life. Why?
The person who has had the most profound influence on my life is Elizabeth Bull, the former Dressing Services Manager at Dress for Success Vancouver. During our time working closely together, she trained me in the art of styling women and non-binary individuals for the workforce, but the truest lesson she taught me was about human connection.
Elizabeth meets everyone with an extraordinary level of empathy, regardless of their background or circumstances. Witnessing her lift the spirits of people facing adversity showed me that true service is about restoring confidence, restoring dignity, and restoring hope. She didn’t just transform how clients saw themselves in the mirror; she transformed how they viewed their potential. Elizabeth is my role model for purposeful living, proving that when you lead with an open heart and your unique talents, you give others the courage to step into their own power.
What is your proudest personal accomplishment (other than participating in this pageant)?
Moving to Italy, alone in my early twenties to study luxury fashion at Bocconi University stands as my proudest personal accomplishment, marking the moment I realized I could confidently navigate unknown horizons. Growing up, I was deeply conscious of my Italian roots, but the language had been lost in my family over generations. Moving to Milan was a deeply personal mission to reclaim that lost heritage.
Immersing myself in the culture, learning the language, and navigating a new country entirely on my own was both terrifying and exhilarating. That leap of faith transformed me. Not only did I deeply reconnect with my family’s history, but I also excelled academically, earning a cum laude in my fashion marketing class and honing my Italian language skills, which awarded me the Swiss Ambassador’s Prize in Italian. This experience proved to me that I possess the independence and resilience to thrive anywhere in the world, while honouring the roots that made me who I am.
What is the most interesting or unique thing that has ever happened to you and/or what is the most interesting thing about you?
The most interesting thing about me is my relationship with fear, and how I learned to transform it into my greatest fuel. From the ages of 9 to 15, I was bullied by my peers. For a long time, that experience made me small; I became introverted, uncertain, and afraid to take up space in a world that felt unwelcoming.
I eventually made a conscious decision that changed the trajectory of my life: I chose to stop running from the things that scared me and instead used them to push myself forward. By making fear my friend, I forced myself out of my comfort zone and onto global stages, into corporate boardrooms, and across continents to study independently. This struggle is one shared by countless young women across Canada. Research shows that as girls enter adolescence, their self-esteem drops drastically, leaving only 14% of girls reporting high self-confidence by the time they reach high school.
Overcoming that adversity rebuilt my self-confidence and revealed that the very things meant to silence me had actually given me my most unbreakable strength. That is why being nominated for a Woman Empowerment award last year in Toronto meant so much to me as a testament to my personal growth.
What is your career ambition and what are you doing or plan to do to accomplish that goal?
My ambition is to launch a women’s clothing brand that proves sustainability and impeccable fit are necessities, not trade-offs. I’ve been building toward this vision for years – from flipping through old copies of Vogue at the library as a child, to entering the modelling world and studying luxury fashion as an adult.
Along the way, I’ve complemented that creative foundation with technical training at The Cut Fashion Design Academy. My next stepping stone is completing a globally focused Master of Business Administration, equipping me with the international business acumen required to build and scale my brand.
What would be your “dream job” in life?
Becoming Miss Universe Canada is my ultimate dream job! It is a life-changing opportunity dedicated to female empowerment and a lifelong journey to inspire global change. To step into this role, I aim to channel the qualities of the visionary Canadian women who have paved the way before me – women who balance effortless glamour with an unwavering, articulate voice and a magnetic energy to serve humanity with equity. I aspire to honour their legacy by bringing my unique fusion of commerce, creativity, and conviction to the universal stage. Style and substance! My goal is to demonstrate that a woman’s true essence resides in her ability to use her voice to help others shine brighter than herself.
Describe where you were raised and what your childhood was like.
I grew up in the beautiful city of Port Moody, British Columbia, but my childhood was defined by a truly coast-to-coast upbringing. Because my family is originally from Nova Scotia, we traveled across the country every summer to stay at my grandmother’s house. Those magical East Coast summers were spent surrounded by beautiful beaches, the comfort of fresh baked goods, and a tight-knit community.
The kind, open, and undeniably charismatic spirit of the East Coast people became a fundamental part of my identity. These childhood years, divided between the natural beauty of the West Coast rainforests and the soulful warmth of my grandmother’s village, instilled in me a lifelong love for deep human connection and taught me the true value of hospitality, community, and open-hearted living.
List any interesting or unusual jobs you may have had.
The most entertaining chapter of my career has been commercial modeling and content creation, where I’ve been asked to do everything from posing for a showerhead brand catalog to making charcuterie look irresistible – all with complete professionalism. These experiences taught me something I carry into every area of my life: show up fully, commit without hesitation, and never lose your sense of humor. The ability to find joy in any task, no matter how unexpected, is a skill I’m grateful to have learned early.
List any volunteering you have done.
Eagle Ridge Hospital Foundation, Look Good Feel Better Canada, Dress for Success Vancouver & Toronto, Threading Change, Fellburn Care Center, the Salvation Army, Knights of Columbus, local beach and park cleanups.
What is your most unusual talent?
I can get into any room. Case in point: as a fashion student at Bocconi, I successfully snuck into Milan Fashion Week – the experience remains one of the highlights of both my academic career and time in Europe!
Where is the most interesting place you have been to?
Without question, Mexico City. I could talk about the history, the architecture, or the food (some of the best tacos al pastor I have ever had!), but the moment that stayed with me was stepping inside Casa Azul, the home of Frida Kahlo. Viewing the stunning exhibition of her day and evening wear beautifully illustrated how she used fashion as a form of personal power and defiance. Beyond that, Mexico City gave me the chance to practice my Spanish, connect with the local community, and wander neighborhoods like Condesa, which are alive with vibrant cafes. It’s a city that reminded me why culture and creativity are inseparable.
What do you hope to be doing in ten years?
In ten years, I hope to have built two things: a lasting legacy and a happy home. Professionally, I see myself as an author and international keynote speaker, bringing the work I’ve started with the Future Fashion Initiative to stages like TEDx where I can champion sustainability and skill-building for women. Personally, I look forward to marriage and raising children with the same intention I bring to everything – rooted in gentleness, purpose, and showing up fully.
Is there anything you would like to add that we haven’t asked?
While living in Toronto, I founded my own podcast under the mentorship of Hilton Barbour of the Toronto chapter of the American Marketing Association. The platform has given me the remarkable opportunity to interview some of Canada’s most compelling fashion voices including designer Ou Ma of OUMA Atelier, luxury resale pioneer Courtney Watkins of Mine & Yours, jewelry designer Sarah Mulder, Holt Renfrew Marketing Director Laura Leonard, and Project Runway model Angela Harvey.
Through this work, I have been able to blend my love of marketing and storytelling, capturing the journeys and ambitions of the businesswomen actively shaping the Canadian fashion landscape.